Oren Rosenthal is an innovator with more than a decade of web experience, specializing in using online tools to reach broad audiences. He is an award-winning web site producer with degrees in business administration and computer science. His industry experience includes computer hardware and software, healthcare, and defense.

To contact me about this web site, please e-mail:
oren @ orenrosenthal.com.

I drove strategic requirements for Guided Path, an online technical support interface modeled on the empathetic and triage skills of live agents. This initiative is Dell's concerted effort at channel integration, ensuring that the support experience is consistent across all channels, and encouraging customers to change channels based on the optimal overall support experience.

As founder of Elderado Technologies I utilized industry research plus the results of my own surveying, focus groups, and interviewing to segment and size different markets for senior computing services and software. Based on my findings, the company's focus evolved into service offerings and customized software tools for the "active seniors" and "oldest old" demographic groups.

As Self Service Program Manager at Dell, I determined the strategy of integrating content and findings from the Dell Community Forums into Dell's online portal offerings. I provided input into the content strategy of Dell's agent-facing Wiki. At the educational supply company Digi-Block I created and managed an online forum for elementary math teachers.

At Dell I coordinated web initiatives with phone, chat, and e-mail support channels. At Silverlink Communications I designed and managed automated outbound IVR calling programs for 11 companies in the healthcare field, including two Fortune 100 corporations, and a multichannel financial services application (web, e-mail, SMS, phone.) I have managed banner ad campaigns for Open Market and Digi-Block.

At Elderado Technologies I designed and built a simplified computer interface for seniors based on primary research. At Dell I designed and oversaw extensive usability testing protocols utilizing state-of-the-art facilities. The findings were incorporated into our online portal strategy.

As Web Site Producer at eCommerce pioneer Open Market, Inc., I led a cross-functional team of designers, programmers, and DBAs to manage corporate web site design and content. During this period I oversaw the site's migration through three of the company's own eCommerce and publishing platforms.